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ArcaMax Publishing Inc.

ArcaMax Publishing Inc.

4 Effective Strategies for Email Segmentation

Today, marketers are aware that email segmentation is key to better open and click-through rates. According to a survey by Mailchimp…

4 min readMay 21, 2021

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Sending emails

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ArcaMax Publishing Inc.

When to Use Transactional Emails

Transactional emails refer to messages that organizations send to provide a product/service or facilitate a transaction, as per the…

3 min readMar 18, 2021

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When to Use Transactional Emails

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ArcaMax Publishing Inc.

Soft Bounce vs. Hard Bounce

If you are getting started with email marketing, you will want to be familiar with an email “bounce.” A bounce is when a recipient’s email…

2 min readMar 8, 2021

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Soft Bounce vs. Hard Bounce

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ArcaMax Publishing Inc.

What Is An Email Drip Campaign?

The purpose of an email marketing campaign is to attract a certain group of subscribers — those who take the desired action. These days…

2 min readFeb 23, 2021

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What Is An Email Drip Campaign?

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ArcaMax Publishing Inc.

Email Marketing Creative for Mobile — How to Design Email Ads for Mobile Optimization and Response

Nearly 70 percent of email campaigns are opened on a mobile device, according to a recent study. To make the most of a high open rate, it…

4 min readFeb 17, 2021

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Email Marketing Creative for Mobile — How to Design Email Ads for Mobile Optimization and Response

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ArcaMax Publishing Inc.

What Is Co-Registration? How Affiliates Gather and Sell Leads With Co-Registration

Do you want your company to get more leads at affordable rates?

2 min readFeb 12, 2021

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Online Marketing on Phone

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ArcaMax Publishing Inc.

Putting Your Brand Next toThird-Party Content: Pros & Cons

Should content creation be done in-house or should it be outsourced? You need to understand the pros and cons of third party content…

3 min readFeb 9, 2021

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creating third party content

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ArcaMax Publishing Inc.

Email List Hygiene for Better Delivery

Email list hygiene refers to a process where you clean up your email list to remove unengaged and inactive subscribers. This practice…

3 min readFeb 4, 2021

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ArcaMax Publishing Inc.

How to Use Your Email Newsletters to Get Return Traffic to Your Website

Do you have an email newsletter? How well is your target audience interacting with it?

2 min readFeb 2, 2021

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Checking email on laptop

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ArcaMax Publishing Inc.

Tell Me a Story: Why Story Matters in Your Marketing & How It Works?

Some of the most successful brands out there have one thing in common: they tell amazing stories that engage, motivate and inspire…

3 min readJan 28, 2021

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audience listening to story

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ArcaMax Publishing Inc.

ArcaMax Publishing Inc.

ArcaMax Publishing Inc is the leader in news and information by email with 400+ newsletter titles, a million+ monthly site visitors, & 3.5+ million subscribers.

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