Soft Bounce vs. Hard Bounce

If you are getting started with email marketing, you will want to be familiar with an email “bounce.” A bounce is when a recipient’s email server rejects your email.A bounce can be temporary or permanent. Let’s learn about both of them:

Soft Bounce

  • The recipient’s inbox is full.
  • The recipient’s email server is offline.
  • The email is too large.

After getting a soft bounce, you can send your email again after 72 hours for one campaign, but don’t deliver the same email in a different campaign. When multiple campaigns face soft bounces, it is better to avoid a used email address.

Hard Bounce

  • The domain name does not exist.
  • The recipient’s address is invalid.
  • The recipient’s server is blocking your IP address or domain.

Sometimes, a poor sending reputation can also cause a hard bounce.

Now that you know the difference between soft and hard bounces, you can track it in email campaign reports. It is a good idea to monitor your bounce rate and take appropriate actions to ensure your email reaches your contacts. This way, you can avoid breaking spam laws and prevent email bounces.

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